EXO K MAMA and the Universality of “Cool”

South Korean boyband Exo K has released a new music video MAMA. It features elements from fantasy and mythology, but focuses on these boys with super powers.

It reminds me of how universal the idea of “coolness” can be, at least during one’s zeitgeist – dance moves, super powers (forces of nature) and and an interest in mystery/history all are part of the millennial folklore of our day.

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